Saturday, 30 January 2016

Real Madrid poised to announce football’s first £1bn kit deal with Adidas


With the headline “The most expensive shirt in the
world”, Spanish newspaper Marca says Adidas,
who signed a deal with Manchester United in 2014
worth a record £750m over 10 years, are expected
to confirm they have signed a new partnership
with Real according to The Guardian.

The contract, which is believed to be worth £106m
a season, would be worth more than Chelsea,
Arsenal and Liverpool’s combined and would see
Real regain their position at the top of the most
lucrative kit agreements after losing that position
to United.

The club only signed a new deal with Adidas in
2012 which was due to run until 2020 but are said
to have been negotiating with the German
manufacturer for the last few months.

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