Tuesday, 3 November 2015

Vidal honoured by Chilean energy drink


All-action Bayern Munich midfielder Arturo Vidal has had an
energy drink named after him in his home nation of Chile.

The drink, called 'King Arturo', pays homage to the Bayern
man and is for those who need an extra boost to get through
the day.

Interestingly, inventor Jose Eugenio Martinez notes that
those "born with a silver spoon" are not welcome as he tries
to appeal to the more common, hard-working man. Fancy
one?

"This drink is for those people who get up at five in the
morning to work all day and need extra energy," Martinez
told La Cuarta . "Those who were not born with a silver
spoon, but those who drive to be kings.

"[The branding is in reference to] Arturo Vidal, who is an
example for Chileans, because he is easy to relate to and
he’s happy.

"It is one hundred percent Chilean, with a unique taste and
quality. And our label is [meant] to get attention at the local
corner [shop], not retail. We’re thinking of students,
construction workers or drivers.

"It would be an honour if Vidal joined the brand. It would be
of great benefit to him. It is a brand made for the people,
with prices for every pocket."

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