Football League announces EFL re-brand from 2016-17

From the 2016-17 season, the Football League will be
known as the English Football League – abbreviated to
the EFL.

The Football League will be re-named the English Football
League ahead for the 2016-17 season.

The move comes "as part of a comprehensive corporate and
competition re-branding" announced by the league on Thursday.

An abbreviated league title of EFL will be used throughout
everyday promotion and publicity efforts, with the initials also
featuring on a new logo comprised of 72 balls in three groups of
24 to represent each team taking part in English football's
second, third and fourth tiers.

The logo will be the fourth used by the league in its 127-year
history and each club in the Championship, League One and
League Two is to be presented with its own bespoke version in
its playing colours.

Football League chief executive Shaun Harvey said: "The new
EFL name rightly emphasises the central role our clubs play at
the heart of English professional football.

"In an increasingly challenging global sports market, it is
absolutely essential that sports properties can project a modern
identity that not only resonates with their regular audience but
is also easily recognisable to a broader audience of potential
fans, viewers and commercial partners. "

A number of stakeholders, including the Football Association,
the Premier League, the Professional Footballers' Association
and broadcaster Sky Sports were consulted along with more
than 18,000 fans during the Football League's rebranding
process.