WOW!!GOAL & BAYERN MUNICH ANNOUNCE GLOBAL MEDIA PARTNERSHIP

Goal and Bayern Munich are delighted to announce a global
media partnership that will include the mutual exchange of
content across all digital platforms.

The cooperation includes a particular focus on the US and
Chinese markets, with Bundesliga champions Bayern
providing Goal with unique access to behind-the-scenes
content from inside the club.

Goal will provide Bayern's legion of supporters, and
particularly in America and China, with editorial and video
content across a number of media platforms to enhance the
user's experience.

Executive Board Member of Internationalisation and Strategy
at Bayern, Joerg Wacker, said: "The cooperation is an
important step in our internationalisation strategy. Through
the partnership with Goal, FC Bayern's brand will gain
increased visibility in our target markets in the US and
China."

Martyn Jones, Goal's Global GM, added: "We're delighted to
formalise our collaboration with FC Bayern. The content
exchange allows us to take our audience behind-the-scenes
with the German record champions, while Goal's influence
and scale in emerging soccer markets supports Bayern's
global development."